Identity - Clean Nest

This is a branding and packaging exploration for Clean Nest, an all–natural household cleaning supplies manufacturer. The company’s logo is a combination of the letters “C” and “N.” The logo shape resembles a bird’s head, referencing the term “nest.”

For the product's packaging, the product label is silkscreened onto the clear plastic packaging. The labeling’s blurred parts illustrate the clear plastic’s transparency, which allows the consumer to see through to the back side of the packaging.

The product specific sell sheets are contained in a packet providing an overview of the company and its products.

Finally, the rendering of the selling environment and material swatches for Clean Nest products shows color–coded shelving as determined by the products’ scent. The products’ typographic labeling is incorporated into the environment.

All renderings created in Illustrator.