Identity - Brooklyn Zoo

A branding project for the Brooklyn Zoo. In the logo, the framed scene becomes a window into an elephant and monkey’s travel across the iconic Brooklyn Bridge.

The business papers created for the Brooklyn Zoo have a clean look which allows the logo to taken on a stamp–like quality.

As an advertising campaign for the zoo, the posters provide the reader with a “surprise” as they read through the lists of well–known places in Brooklyn.

Business card: 3.5” x 2”, mailing label: 5” x 4”, letterhead: 8.5” x 11”, and envelope: 9.5” x 4.125”

Actual size of posters: 11" x 17"